“CONSUMER RESPONSE TO TELEVISION ADVERTISING AS A FACTOR INFLUENCING IMPULSE BUYING: CONSUMER RESPONSE TO TELEVISION ADVERTISING AS A FACTOR INFLUENCING IMPULSE BUYING”. Iraqi Journal of Market Research and Consumer Protection, vol. 18, no. 2, June 2026, pp. 298-09, https://www.jmracpc.uobaghdad.edu.iq/index.php/IJMRCP/article/view/621.