INFLUENCE OF PACKING AND PACKAGING CHARACTERISTICS ON CONSUMER EVALUATION OF FOOD PRODUCTS

Abstract

The purpose of this study is to demonstrate the effect of packaging characteristics on consumer evaluation of food products. The questionnaire form prepared for this purpose included 20 questions for 149 consumers in Baghdad, regarding consumer awareness of the importance of packaging design, the impact of packaging materials from which the packaging is made, product characteristics, the influence of the brand and the country of origin on the consumer's purchasing decision, the results of questionnaire analyzed using percentages, weighted arithmetic mean and percentile weight, the results showed that the packaging characteristics of food products was effect on the purchasing decision for Iraqi consumer.